I believe that passion plays a huge role in creativity. Every once in a while I find something that I love and the gears just start rolling. Sometimes this takes the form of designing something that changes or enhance the way that people can interact with the product (as is the case with The Sims Challenges).
Occasionally I am so inspired that I try to come up with my own version of the product. (My dog Millie and) I LOVE BarkBox. I decided to play around with the idea of designing a mock up for an idea for a BarkBox theme. I feel that my love and excitement for these products helps me make high quality work.